There were times when majority of films played by Mega Star Chiranjeevi is used to celebrate 100 days functions, while showering profits to the producers and buyers. Often they were tagged as block busters not because of its collections but for its success in all aspects. Even, his last pictures like Indra, Shankar Dada MBBS, Tagore etc have earned applauds as well as showers profits to producers for their quality content and of course Mega Star’s performance. He did all sorts of films like Apandbandhavudu, Swayam Krushi, Daddy etc which have nod from the all classes of audiences. He set the bar at such a level that none of his successors including Ram Charan Tej and Allu Arjun could cross it.
The two mega heroes Ram Charan Tej, Allu Arjun might have broke his records in terms of collections but are not able to cross the bar set by the Mega Star until now. But, undoubtedly the mega heroes films have edge over the Mega Star films in terms of collections, probably as a result of simultaneous release in hundreds of theaters or more than 1200-1500 screens at a time. The success of their films are now solely gauged with the collections and not with the number of days they successfully runs in theaters or for its content or any other aspects of their films. The same yard stick can be used for the other top heroes like Mahesh babu, Jr.NTR and so on.
For example Allu Arjun’s latest film “Iddaramayilatho’ is pocketing enough amount to keep the producer afloat despite receiving a divided talk, because it was simulteneously released in hundreds of theaters. Probably, it may even create a new record in terms of collections but lacks the enthusiasm often seen in Mega Star’s films.
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